Wednesday, August 25, 2010

Fight For Market Share Intensifies

The fight for Kenya's Mobile telephony market has intensified.Zain marketers held an impromptu roadshow at Safaricom House Westlands forcing Michael Joseph to come out.
The Zain promoters played songs like Bend-over which leaves one with no doubt as to what they meant.(If you dont know then then you wont be told)
This might be a sign of things to come as the battle for the market share intensifies.This is ruthless marketing and extreme tactics and one can only hope that war of words(bad ones does not ensue)
Meanwhile consumer continues to enjoy to the maximum. A joke making the rounds says that Flashing someone now constitute to hate speech. With sms rates as low as one shilling sending someone a please call me is considered an abuse.
My prayer is that the two competing company should come to an agreement and serve its customers efficiently,affordably and quickly.

6 comments:

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