Uber Enters Lucrative Kenyan Market

Kenya became the 6th African Country for the App-based Transport network and taxi company Uber to venture in. The company has its headquarters in San Fransisco and operates its services in many cities of the world. Nigeria and South Africa Preceded Kenya in Uber's Ventures.. Kenya is especially strategic due to its large population and more so the smart phone users.Uber is a smart phone application that connects drivers to passengers in a certain area. The service is convenient and all a passenger needs to do is have the Uber application in his phone, with the app one can locate the nearest driver and within ten minutes his or her transport will have been sorted.The app has a GPS based dispatch built into the software. The customer can select a convenient cashless payment mode. Alaster Curtis,  Uber  GM says that they are looking at introducing the service to other cities in Kenya apart from Nairobi and integrate M-pesa as a payment mode.

A similar service has been running in Kenya by the name Easy Taxi. Easy taxi user experience is great but the brand did not quite hit the market strongly